Many of us will have seen the glass-fronted, commercial display fridges positioned at eye level in our favourite food service establishments, we come into contact with them almost every time we go shopping! These are called commercial refrigerators and are perfect for businesses that are looking to show their customers exactly what they have to offer. Sounds perfect, right? Well, they aren’t for everyone…
Below, we take a look at some of the pros and cons of buying a commercial display fridge for your business, and how you can decide whether it is the fridge that is best suited to your needs.
There are many advantages to purchasing a display fridge for your business, as they can really be a way of making your company excel. Here are some of the most important reasons that you should consider.
One of the main reasons why people are turned away from a commercial refrigerator is the tedious, constant cleaning that is needed to keep it in best possible condition. With a display fridge, you’ll be pleased to know it is much easier to keep the doors and glass clean. What’s more, you’ll be able to easily tell when your system needs a deep clean, without having to deep dive into the refrigerator itself.
A display fridge is a perfect way of showing off your best stock, giving it more chance of being swept off the shelves by customers. You are able to be given full freedom to display your wares in an aesthetically pleasing way, adding some extra flair to your business décor. By arranging your fridge in a way that is neat and organised, your customers are more likely to quickly distinguish which products are housed in what section, adding to a seamless shopping experience.
If you have excess stock of a product, or you have something that you are especially keen to push, using a display fridge is the perfect marketing tool. Paired with a great layout, display fridges will allow your customers to see exactly what you have on offer. Be sure to put your most valuable products at eye level for your customers to help drive more sales.
Due to the glass doors of display fridges, you can easily see what stock you have on offer, what you are running low on and what needs replacing. This means that you should spend less time opening and closing their doors, boosting energy efficiency levels in the long term.
Although display fridges can be the perfect investment for your business, we feel it’s fair to balance the argument and mention some potential cons to think about before purchasing one.
Display fridges are not made to store bulk of a product, so keep this in mind when looking to purchase one for your business. You may need to buy a stainless steel fridge in order to keep large quantities of stock.
You will need to perfectly map out how your display fridge fits in with the décor of your business, as it is not only a piece of equipment but a decoration for your shop floor! Think of your fridge as a normal display and decide where it will serve both your customers and business best.
Fridge condensation can be an issue with a variety of different models, but with display fridges it is unfortunately impossible to hide. It could put your fridge out of action and also take away prime display space for your products.
Deciding whether to buy a commercial display fridge needs to be carefully considered, but it can be an extremely valuable investment. Think about why you may need a display fridge and how it could benefit your business. Write down your own pros and cons to make that all important final decision.
